FRACTIONAL CFO · $5M–$100M BUSINESSES

You Have the Numbers.

You Don’t Have the Answers.

You’re doing real revenue. But your financial reporting is still built for a smaller business, your cash flow still surprises you, and big decisions still feel like gut calls. I’ve spent 25 years fixing exactly that, at companies from PE-backed startups to Fortune 500. Now I do it for businesses like yours.

You’re doing real revenue. But your financial reporting is still built for a smaller business, your cash flow still surprises you, and big decisions still feel like gut calls. I’ve spent 25 years fixing exactly that, at companies from PE-backed startups to Fortune 500. Now I do it for businesses like yours.

Harvard MBA · CPA · FPAC · AFP Board Member


Results That Speak for Themselves

Results That Speak for Themselves

0%
EBITDA Growth Delivered
0%
EBITDA Growth Delivered
0%
EBITDA Growth Delivered
$0M
Lending Facility Refinanced
$0M
Lending Facility Refinanced
$0M
Lending Facility Refinanced
$0B+
Capital Raised
$0B+
Capital Raised
$0B+
Capital Raised

Your Business Is Growing. Your Financial Clarity Isn’t.

At $5M–$100M in revenue, you’ve outgrown your bookkeeper. But a full-time CFO costs $250,000–$400,000 a year. So you’re stuck in the middle, with reports nobody acts on.

Cash flow surprises you

Cash flow surprises you

You find out about problems when they hit your bank account, not 90 days before. By then, the damage is already done.

Cash flow surprises you

You find out about problems when they hit your bank account, not 90 days before. By then, the damage is already done.

You can’t explain
your own numbers

You can’t explain
your own numbers

Your P&L tells you what happened. It doesn’t tell you what to do next.

You can’t explain
your own numbers

Your P&L tells you what happened. It doesn’t tell you what to do next.

Big decisions
feel like gut calls

Big decisions
feel like gut calls

Hiring, pricing, expansion, financing, you’re making six-figure decisions without a model.

Big decisions
feel like gut calls

Hiring, pricing, expansion, financing, you’re making six-figure decisions without a model.

Here's What Changes When You Have the Right CFO.

I come in, learn your business, and tell you exactly what your numbers mean, and what to do about them. Not a report. Not a dashboard. A real conversation with someone who’s been in the room where these decisions get made.

Cash flow visibility within 30–60 days

Financial reporting your team actually uses to make decisions

A business worth more, whether you’re scaling, raising, or preparing to sell

The Background Most CFOs Don’t Have.

The Background Most CFOs Don’t Have.

Harvard MBA

The same program that trains the people you’re trying to get in front of. I speak that language.

CPA + FPAC

The two credentials that matter most in finance leadership. Both. Not one.

AFP Board of Directors

I help set the standards for the CFO profession, I don’t just follow them.

$20B+ Capital Raised

I was in the room. Multiple Fortune 500 companies. Real deals, real pressure.

Fortune 500 to PE-Backed

I’ve run finance at an $80B revenue company and served as CFO at PE-owned businesses. I know what good looks like at every stage.

Modern Finance, Not Manual

I build automated reporting and AI-powered workflows, your finance function will run like it belongs in 2025, not 2005.

I Didn’t Advise on These. I Owned Them.

I Didn’t Advise on These. I Owned Them.

I Didn’t Advise on These. I Owned Them.

Every number below happened on my watch, as CFO. These aren’t case studies someone wrote about me, this is my track record.

Every number below happened on my watch, as CFO. These aren’t case studies someone wrote about me, this is my track record.

20% EBITDA Growth

I worked with a manufacturer to rebuild how they looked at customer and product profitability. The result was a 20% organic EBITDA increase with 300bps margin improvement.

I worked with a manufacturer to rebuild how they looked at customer and product profitability. The result was a 20% organic EBITDA increase with 300bps margin improvement.

Company: Fresh Products · Manufacturing

30–60 Day Onboarding

I built a scalable acquisition platform that could fully onboard a new company in 30–60 days. Faster synergies, cleaner books, and a higher exit multiple at the end.

I built a scalable acquisition platform that could fully onboard a new company in 30–60 days. Faster synergies, cleaner books, and a higher exit multiple at the end.

Company: Welltower · Real Estate

$21M Refinanced

I refinanced a $21M lending facility to unlock capital for future acquisitions and growth. The outcome was stronger terms and a better banking relationship built for the long term.

I refinanced a $21M lending facility to unlock capital for future acquisitions and growth. The outcome was stronger terms and a better banking relationship built for the long term.

Company: CPBS Holdings · Healthcare Services

More From the Track Record.

These are four more results from my time as CFO. Different industries, different challenges, same standard of work.

Took a company from cash-basis QuickBooks to a clean GAAP audit opinion from a top 15 firm

Built balanced scorecard tracking financial and non-financial KPIs for the leadership team

Prepared SEC registration statements for both SPAC and traditional IPO paths

Led the successful sale of a PE-owned company to a strategic buyer

Four Areas Where I Move the Needle.

Four Areas Where I Move the Needle.

Four Areas Where I Move the Needle.

Every engagement starts with an assessment. From there, we focus where your business needs it most.

Every engagement starts with an assessment. From there, we focus where your business needs it most.

Financial Leadership

Fractional CFO · Strategic planning · Board reporting · KPI development · Executive decision support

Fractional CFO · Strategic planning · Board reporting · KPI development · Executive decision support

I sit in your meetings, read your numbers, and tell you what they mean for next quarter. The strategic partner your leadership team has been missing.

Cash Flow & Profitability

Cash flow forecasting · Working capital optimization · Margin improvement · Pricing analysis

Cash flow forecasting · Working capital optimization · Margin improvement · Pricing analysis

No more Friday afternoon bank balance checks. We build a rolling forecast so you see problems 90 days before they arrive, and fix the root cause, not the symptom.

Growth & Capital

Debt financing · Bank relationships · Capital raising · M&A support · Acquisition integration

Debt financing · Bank relationships · Capital raising · M&A support · Acquisition integration

Whether you’re raising your first credit facility or integrating your third acquisition, I’ve done it, at scale, under pressure.

Finance Transformation

ERP selection · Reporting automation · Process improvement · Finance org design

ERP selection · Reporting automation · Process improvement · Finance org design

If your team is still running on spreadsheets and manual processes, we change that. Modern systems your whole company can actually use.

Three Steps From “What’s Going On?” to “Here’s Exactly What to Do”

Three Steps From “What’s Going On?” to “Here’s Exactly What to Do”

Three Steps From “What’s Going On?” to “Here’s Exactly What to Do”

01

01

Weeks 1–4 · Flat fee

Assess & Understand

Assess & Understand

I start by learning your business from the inside out. Management interviews, financial data, operational review. No assumptions.

You get: A clear picture of where you are, what’s working, and where the biggest opportunities are hiding.

02

02

End of assessment

Build the Roadmap

Build the Roadmap

Based on what I find, I build a prioritized action plan. Not a 40-page document you’ll never open. A working plan with clear priorities, expected outcomes, and real timelines.

You get: Your roadmap, specific, measurable, tied to business impact.

03

03

Monthly retainer · Flexible days

Execute & Deliver Results

Execute & Deliver Results

I work alongside you every month. Ongoing financial leadership at whatever level your business needs right now.

You get: Better margins, stronger decisions, improved cash flow, and a business worth more than when we started.

25 Years in the Room Where It Happened.

I’ve spent my career in roles most fractional CFOs have only read about.

Global FP&A leader at Fortune 500 companies. CFO at PE-backed businesses going through acquisitions and exits. Director of SEC reporting at a public company. I’ve run board meetings, sat on earnings calls, and been part of teams that raised over $20 billion.

I started Amazing Insights because I kept seeing the same thing, good businesses stuck because nobody was connecting the numbers to the decisions.

That’s what I do. I connect the numbers to the decisions.

I’ve spent my career in roles most fractional CFOs have only read about.

Global FP&A leader at Fortune 500 companies. CFO at PE-backed businesses going through acquisitions and exits. Director of SEC reporting at a public company. I’ve run board meetings, sat on earnings calls, and been part of teams that raised over $20 billion.

I started Amazing Insights because I kept seeing the same thing, good businesses stuck because nobody was connecting the numbers to the decisions.

That’s what I do. I connect the numbers to the decisions.

Tom Russell · CPA · FPAC · Harvard MBA

Tom Russell · CPA · FPAC · Harvard MBA

Things Business Owners Ask Before We Talk

We already have a bookkeeper and a controller. Why do we need a fractional CFO?

How is this different from hiring a full-time CFO?

How quickly will I see results?

What size businesses do you work with?

How do engagements work?

We already have a bookkeeper and a controller. Why do we need a fractional CFO?

How is this different from hiring a full-time CFO?

How quickly will I see results?

What size businesses do you work with?

How do engagements work?

One Call. 30 Minutes.

Let’s Look at Your Numbers Together.

No pitch. No long-term commitment. Just tell me what's going on and I'll tell you what I see.

Locust Street Advisory logo

Fractional CFO Services · $5M–$100M Businesses
Harvard MBA · CPA · FPAC · AFP Board Member
North Fort Myers, Florida · Serving Businesses Nationwide

© 2026 Amazing Insights . All rights reserved | Website by Diya Safian

Locust Street Advisory logo

Fractional CFO Services · $5M–$100M Businesses. Harvard MBA · CPA · FPAC · AFP Board Member. North Fort Myers, Florida · Serving Businesses Nationwide

© 2026 Amazing Insights . All rights reserved | Website by Diya Safian

Locust Street Advisory logo

Fractional CFO Services · $5M–$100M Businesses. Harvard MBA · CPA · FPAC · AFP Board Member. North Fort Myers, Florida · Serving Businesses Nationwide

© 2026 Amazing Insights . All rights reserved | Website by Diya Safian